From the manufacturer
Here's to the WILD Ones!
We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.
100% Cruelty Free*
We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!
Bold, neutral, stand out or blend in -- it's your choice! From waterproof mascara to eyeshadow palettes in the colors of your wildest dreams, let your inner makeup artist free and design sultry, glimmering, or subtle looks that last all day and night!
Lipstick -- it's the one thing we absolutely must put on when we've got a cocktail party or black tie event. From high gloss to matte to metallic, enhance your natural pout or add a pop of color.
Your skin, only better! From bronzer and blush to foundation and concealer, we've got you covered and primed for your next big thing. You've met your makeup match!
Our claim to fame! We launched wet n wild in 1979 with our epic wildshine nail color line. After decades of our nail polish flying off the shelves, we're pretty sure you already have a couple stashed away, but with so many colors and styles you can always add a new one!
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Powerfully pigmented, buttery-soft, glides on like a dream. That's what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours-including new matte transitional shades for impeccable blending.
Features & details
- THE EYES HAVE IT: Bold, neutral, stand out or blend in—it is your choice! The wet n wild Color Icon Eyeshadow Palette with 10 pigment-rich shades, lets you create subtle, shimmering, or sultry looks.
- ICONIC LOOKS: This versatile eyeshadow palette features a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: wet n wild is 100% cruelty free, & always has been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: wet n wild is the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!